Rachelle Jones is a creative problem-solver and urban innovator. She’s the Program Coordinator for the Downtown Vancouver Business Improvement Association where she is transforming underutilized spaces into vibrant public places. She pioneered the Perch Program, working with ten downtown property owners to introduce placemaking and activate their publicly accessible plazas. Currently, she is project managing the DVBIA’s (in partnership with the City of Vancouver and HCMA Architecture + Design) “More Awesome Now” laneway project, which is challenging our preconceived notions of how we use public space. Perhaps you’ve seen the first revitalized laneway at Hastings and Granville – it’s hard to miss: it’s bright pink with basketball hoops! Last May she had the pleasure of studying with Project for Public Spaces in New York, diving head first into how to create and sustain public spaces that build stronger communities, highlight local assets, and spur rejuvenation. Rachelle is a SFU Communications Alumni.